What off page methods for SEO refers to is the means by which a sites page ranking is improved that don't involve any changes or adjustments to the site itself. That is things that you can do on the Internet that will give your site a boost in the search engines and there are a good many.
However; before you get started on off page SEO, it sure does help if you have your on page “SEO bases” covered. The reason here is simple. If you're making mistakes on page then you're better off correcting them and getting a handle on the basic rules of the game before you head out and start making the same mistakes off page.
It sure does help to learn the basic rules of keyword placement in your text. You see, once you learn them well and get your sites text squared away then you can begin to write and submit articles to article directories. You see, article submission is possibly the most effective
off page method for SEO you can use.
The general rule is that you should start out by using your chosen keyword once in the title then once in the first paragraph and then once in the last paragraph in an article that is around 300 words. As tempting as it may be, don't overuse your keywords or it will work against you. It's keyword abuse and Google doesn't like it.
Also as it pertains to articles, it's best if you don't try to re-invent the wheel. Keep them informational and to the point. Keep them free of promotional content. Google doesn't like that either. Besides that's what you have your site for. Lure them in with fair and balanced articles then you can hit them with your promotional rhetoric, once they click to your site.
In fact it's a real good idea to enter any keywords into one of the top article directories prior to your article writing. Check out the top ranked articles on the first couple of pages to see how they read. Remember that they're top ranked so whatever they're doing, Google likes it.
In fact, rewriting is very common in the article marketing trade. This doesn't mean outright copying because that will get your article rejected by copy scape. Rewriting means simply taking an article that you like and reproducing it in your own words. Line by line paragraph by paragraph, simply redo the article.
Joining online forums is another one of the most effective methods for off page SEO. Simply search out online forums that feature topics that relate to your site and post comments on it. There will be a box where you can post your site address and some brief information on your site as well. Remember that there are forums that related both directly and indirectly to your site.
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